Instagram
How the Instagram Algorithm Works in 2026 (Plain English)
Instagram does not have one algorithm. Reels, Stories, feed and Explore each use their own mix of signals.
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Reels
Watch time and completion are the biggest signals, followed by shares and likes. Videos that people watch more than once do very well.
Feed posts
Instagram looks at how often you interact with an account, how recent the post is, and whether people save or share it.
Stories
Stories from accounts you chat with or view often show first.
What to do
Make content that people finish and send to friends. Ask a question that is easy to answer. Reply to comments.
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