SMM glossary
Short explanations of the terms you meet in service names and on your order page.
Algorithm
The algorithm is the set of rules a platform uses to choose what appears in each person's feed.…
Audience Retention
Audience retention is the share of a video people actually watch. A video with high retention is recommended m…
Backlink
A backlink is a link from another website to yours. Search engines use them as one signal of trust.…
Bio Link
A bio link is the single clickable URL in a profile. Most creators use it for a landing page or link-in-bio pa…
Bounce Rate
Bounce rate is the share of visitors who leave a site after viewing a single page.…
Call to Action
A call to action is a direct instruction such as Follow, Comment or Visit our site. Posts with one tend to get…
Cancel Button
Some services allow you to cancel an order that has not started or is only partly done. The undelivered part i…
Child Panel
A child panel is a panel that is hosted under another provider and uses its services directly. It is a lighter…
Collab Post
A collab post is shared across two accounts at once, so both audiences see it and the likes add together.…
Concurrent Viewers
Concurrent viewers are those watching a live stream at the same time. Services sold as concurrent keep their v…
Content Calendar
A content calendar is a schedule of what you will post and when. It stops you running out of ideas and keeps p…
Conversion Rate
Conversion rate is the share of visitors who take the action you want, such as buying or signing up.…
CPM
CPM is the cost for 1,000 ad views. It is used to compare how expensive different platforms are to advertise o…
CTR
Click-through rate is the share of people who click after seeing something. On YouTube it is how many people c…
Drip Feed
Drip feed spreads an order across several runs. For example 1,000 likes in 5 runs of 200 every 30 minutes. It …
Drop Rate
Drop rate is the share of delivered followers or likes that vanish later. Low-drop services lose a small share…
Engagement Rate
Engagement rate is likes, comments, saves and shares divided by followers or by reach, shown as a percentage. …
Explore Page
The Explore page on Instagram shows posts and Reels from accounts a person does not follow. Getting there depe…
Hashtag Reach
Hashtag reach is how many people saw your post through a hashtag. Instagram now treats hashtags as a minor sig…
Impressions
Impressions count every time a post is shown, including repeats to the same person. Reach counts unique people…
Instant Start
Instant start means delivery begins within a few minutes of placing the order, though completion time still de…
Link Format
Each service expects a specific link, such as a profile URL for followers or a post URL for likes. Pasting the…
Lookalike Audience
A lookalike audience is a group of people similar to your existing customers, built by an ad platform.…
Mass Order
A mass order is a single submission containing many orders, one per line. It saves time for agencies working o…
Minimum Order
Minimum order is the smallest quantity a service accepts, for example 100 followers or 10 likes.…
Mixed Quality
Mixed quality means a blend of account types, from active profiles to ones with no picture or posts. It is che…
Non-Drop
Non-drop means the supplier expects almost nothing to disappear. It is a claim about quality, so look for a re…
Organic Reach
Organic reach is the number of people who see a post without you paying for an ad. It depends on the platform'…
Partial Order
A partial order is one that delivered less than the quantity you paid for. The remaining part is credited back…
Private Account
A private account only approves followers one by one. SMM services cannot deliver to private profiles, so swit…
Real Accounts
Services sold as real use accounts that have profile photos and some posts. They cost more and usually drop le…
Refill
A refill is a free top-up when some of the delivered followers or likes disappear within a guarantee period su…
Reseller Panel
A reseller panel is a site that buys services from a supplier and sells them to its own customers at a higher …
Retargeting
Retargeting shows ads to people who already visited your site or watched your video.…
SEO
Search engine optimisation is the work of making a site easier for Google to understand and more useful for pe…
Shadowban
A shadowban is when a platform quietly limits how far your posts reach without telling you. It is often caused…
SMM Panel
An SMM panel is a website where you place orders for social media services such as followers, likes and views.…
SMM Panel API
An API lets another website place orders and check status automatically. Resellers connect their own panels to…
Social Proof
Social proof is the idea that people trust what other people already seem to like. Follower counts, likes and …
Speed Per Day
Speed per day is the maximum a service can deliver in 24 hours. A 10K per day service takes about one day to d…
Start Count
Start count is the number your profile or post had when the order began. It helps you compare before and after…
Subscriber Count
On YouTube the public subscriber count rounds down after 1,000, so 1,299 shows as 1.29K.…
Telegram Boost
A boost is a vote from a Telegram Premium user that helps a channel unlock level perks such as stories and cus…
UGC
UGC stands for user-generated content: videos and photos made by customers or creators, rather than by the bra…
UPI
Unified Payments Interface is the instant payment system used in India. You can pay with PhonePe, Google Pay, …
Verified Badge
A verified badge is the tick that shows a platform has confirmed the account belongs to who it says. Instagram…
Wallet Balance
Your wallet is the balance on your account. You top it up by UPI, and every order is deducted from it automati…
Watch Time
Watch time is the total number of minutes viewers spend watching your videos. On YouTube you need 4,000 public…
WhatsApp Channel
A WhatsApp Channel is a one-way broadcast feature. Followers see updates but cannot see each other, and the ch…
YouTube Partner Programme
The YouTube Partner Programme lets creators earn ad revenue. The main thresholds are 1,000 subscribers and 4,0…
Ready to place your first order?
Sign up in a minute, add ₹100 or more by UPI, and start. No email verification.