SMM glossary

What is Engagement Rate?

Engagement rate is likes, comments, saves and shares divided by followers or by reach, shown as a percentage. In India, 1 to 3 percent is common for mid-size Instagram accounts.

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Engagement Rate in practice

When you place an order on a panel, engagement rate shows up in the way a service is described or in how an order behaves. Knowing it helps you choose between two rows that look similar.

If a term in a service name is not clear, you can always open a ticket from your dashboard and ask before you order.

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